Nike enters cycling, set to sponsor a major team.

Nike enters men’s cycling ahead of the Tour de France. The American company, currently sponsoring Demi Vollering and her FDJ-Suez team in women’s cycling, will provide off-bike apparel for Visma | Lease a Bike, dressing riders and staff in casual clothing after races.

The news was revealed by WielerFlits, which spotted the Nike logo on the Dutch team’s vehicles during the national championships in the Netherlands. The U.S. multinational becomes the latest sponsor to join Vingegaard’s team for the Tour, following the arrivals of RaboBank (investment bank) and Skil (tool manufacturer).

Nike has previously sponsored Mark Cavendish and others in men’s cycling, designing custom-made shoes for him. Even earlier, between 1996 and 2011, the company sponsored the yellow jersey at the Tour de France.

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