Cycling
Israel – Premier Tech changes everything: moves away from its Israeli identity and Adams steps aside — here’s the official statement
The team has announced a major overhaul ahead of the upcoming season
In the end, the protests and pressure from sponsors prevailed: Israel–Premier Tech will undergo a complete transformation, fully detaching itself from its Israeli identity. The team itself announced the decision in a long official statement (which you can find below), explaining the reasoning behind it and retracing its history.
What proved decisive in this change of direction—compared to President Sylvan Adams’ statements a few weeks ago—were the sponsors’ pressures. Factor itself had made it clear that without a name change and a distancing from the current situation, the sponsorship could not continue.
Moreover, as if that weren’t enough, the team’s participation issues in races kept growing. They had to skip the Italian races this week, their presence at Il Lombardia is still uncertain, and some organizers of other events have already confirmed that they will not invite a team connected to Israel. It remains to be seen whether those statements will still stand or if this change of course will make them reconsider.
Here is the official statement:
“Eleven years ago, the Cycling Academy team was founded with a vision of nurturing young talent from non-traditional cycling countries, including Israel, providing aspiring riders with a clear pathway to professional cycling.
Over the past 11 years, the team, which evolved to Israel – Premier Tech four years ago, has experienced the highs and lows that come with professional sport, from the pure joy of seeing our riders win Tour de France stages to the challenge of relegation, and fighting back to the WorldTour. It is, and always has been, a sporting project.
The team takes pride in its achievements on the road, but even more so in the culture it has built within. This culture has been the foundation that enabled the team to overcome the challenges of recent months, standing firmly behind our riders and staff during an incredibly difficult period. Throughout this time, the team’s owners and management have recognized the need for change.
With steadfast commitment to our riders, staff, and valued partners, the decision has been made to rename and rebrand the team, moving away from its current Israeli identity. In sport, progress often requires sacrifice, and this step is essential to securing the future of the team.
Looking ahead to the 2026 season, Sylvan Adams has chosen to step back from his day-to-day involvement and will no longer speak on behalf of the team, instead focusing on his role as President of the World Jewish Congress, Israel.
Although a new chapter awaits, one that will be revealed soon, the team will remain true to its founding promise: to develop cycling talent from around the world.
To our fans: thank you for your unwavering support throughout the years, and especially during these past few weeks. We look forward to continuing this journey together”.
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