How much does Tadej Pogačar earn in 2026? New record for the world champion

Winning Strade Bianche, the Giro, the Tour, the World Championships. Tadej Pogačar has done almost everything, and the market has responded accordingly. Pogačar’s salary in 2026 approaches figures that cycling had never seen before.

The salary from UAE Team Emirates-XRG

The starting point is an €8 million annual contract with UAE Team Emirates-XRG, valid until 2030. The deal was signed after the 2024 season—the year of the Giro-Tour-Worlds triple—which convinced the Emirati team to lock him in with a €200 million release clause, a figure designed to discourage any potential competitor.

The contract also includes performance bonuses: €1 million for the Tour de France, €500,000 for the Giro or Vuelta, and €250,000 for the World Championships. In the 2025 season he reportedly earned about €1.25 million extra from these bonuses alone.

Growing sponsorships

On the commercial side, 2026 brought three new agreements to a portfolio that already included around ten personal partners. The most recent is KuCoin, a cryptocurrency exchange that chose him as a global ambassador. The overall value of his sponsorship deals is estimated at around €4 million per year, plus roughly €1 million from merchandising, which doubled compared to the previous season.

The total

Putting together all the figures reported by La Gazzetta dello Sport, the total comes close to €15 million per year. A number with no equal in modern cycling: the second-highest earner, Remco Evenepoel, is well below half of that. At 27 years old, with six seasons still remaining on his contract, Pogačar’s numbers are likely to rise even further.

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